Saturday, February 25, 2012

In response to Christine
Do you think Comcast will be able to compete against Netflix who already has a solid base of customers?
Is their simple marketing strategy of making their product cost less than Netflix enough to make them successful?


After my recent post about Amazon and Viacom making a deal I couldn't help but post about yet another competitor of Netflix.  Now not one, but two already formidable companies in the technology sector are jumping on board what used to be pretty much a one man show of streaming movies and TV shows.  Hulu is another company that is gaining a large market value in this area as well.  
From a consumer point of view, this can only mean good things.  All of these businesses are completely legitimate and have no legal ramifications to the end user.  Due to the increased competition in order to compete these companies will either A need to have a better price than the others, or B have a better, easier to use, and larger selection than the competitors.  Hulu and Amazon are trying to do a combination of the two.  They are both offering free selections as well as some that are paid.  Comcast is trying to offer the cheapest option while still offering a huge variety.  As of this point, Netflix still has the largest selection as well as the largest consumer base, which unless there is a clearly better alternative will most likely leave what they already have.  

Can you think of any other players that may want to get involved in this still relatively new market?  How will cell phone providers handle this influx of competition?  

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