In Repsonse to Lyndzi

Do you think companies in a consumer market spend more money on marketing than companies in a business market?

Companies in the consumer market spend their marketing money differently than those in the business market.  

Companies in the consumer market do more advertising.  They run commercials, post signs, try to get people involved on social network sites.  They make huge storefront signs and spend a ton of money trying to get their name out.  

Companies that sell business to business do less of that.  They spend more time doing trade shows to get their name out originally.  Then after that, they have a sales team, that are normally salaried or get a nice commission that are in charge of getting a few businesses to buy from them.  They take them out to lunch, they go golfing, they do a plethora of different activities to try and get that one order that is worth a ton of money.  

Neither method is cheap ad campaigns are extremely expensive, whereas wining and dining with potential clients isn't exactly a cheap date either.  

Both sides need to make sure they are spending their money efficiently and in the best possible manner.  Each side has its own challenges.  

Which part of the business would you like to be in?  Would you prefer to work with many customers or a select few?

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing

http://www.marketwatch.com/story/adobe-digital-marketing-suite-tackles-big-data-with-predictive-marketing-2012-03-21

 Adobe announced new predictive marketing capabilities within the Adobe Digital Marketing Suite, reducing the complexity of uncovering hidden behavioral patterns in big data.  These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results.  Adobe is putting predictive analytics and more intelligent, forward-looking decision-making into the hands of digital marketers.

More specifically consumers can-

·         Change key metrics in various what-if scenarios to see how those changes will potentially impact business outcomes, such as orders and revenue

·         Forecast campaign results across search, social and display, and develop optimized media mix models, generating higher returns on multi-channel advertising initiatives

·         Identify leading indicators that point to upcoming risks and anomalies and adjust marketing strategies before a problem occurs or to take advantage of an opportunity

·         Identify interactions (leaving a comment, reviewing a product, etc.) with the highest probability to convert

·         Move from testing content to prescribing content based on what the predictive model predicts will be best

This is all able to be accomplished due to the sheer number of servers located worldwide.  There are over 23,500 servers that record over 5 trillion transactions annually and store 27 petabytes of data. 

Do you think this latest development will help adobe stay competitive in the technology sector?  They have recently done a revamp of their entire company’s leadership, do you think it is betteroff than it used to be?