Adobe announced new
predictive marketing capabilities within the Adobe Digital Marketing Suite,
reducing the complexity of uncovering hidden behavioral patterns in big data. These advancements will help marketers more
quickly sort through an increasing amount of data to find the most impactful
insights as well as leverage vast amounts of historical data to predict future
results. Adobe is putting predictive
analytics and more intelligent, forward-looking decision-making into the hands
of digital marketers.
More specifically consumers can-
·
Change key metrics in various what-if scenarios
to see how those changes will potentially impact business outcomes, such as
orders and revenue
·
Forecast campaign results across search, social
and display, and develop optimized media mix models, generating higher returns
on multi-channel advertising initiatives
·
Identify leading indicators that point to
upcoming risks and anomalies and adjust marketing strategies before a problem
occurs or to take advantage of an opportunity
·
Identify interactions (leaving a comment,
reviewing a product, etc.) with the highest probability to convert
·
Move from testing content to prescribing content
based on what the predictive model predicts will be best
This is all able to be accomplished due to the sheer number
of servers located worldwide. There are
over 23,500 servers that record over 5 trillion transactions annually and store
27 petabytes of data.
Do you think this latest development will help adobe stay
competitive in the technology sector? They
have recently done a revamp of their entire company’s leadership, do you think
it is betteroff than it used to be?
No comments:
Post a Comment