Founded in 1999 Phoenix Marketing International is one of
the fastest growing marketing research firms in the U.S. As with all companies they are constantly working
to improve their products, and this week, they came through with one of the
biggest breakthroughs. Phoenix Marketing
International has created a new product called the AdPi or the Advertising
Performance Indicator express scorecard.
This takes the common knowledge
that the faster a company can get their product to production the better.
The AdPi that Phoenix Marketing has produced is a twenty
four hour testing service for restaurant ads.
With this service restaurants can test their ads, or their competitors
ads at any time of the day against thousands of people across the entire
nation. This is a breakthrough concept
as it used to take days, weeks, and sometimes even month of testing and
gathering consumer reviews before they could air an advertisement. Now the Phoenix Marketing has created this
network of individuals that can quickly test the ads, and make sure they are
getting their point across and aren’t offensive, it not only saves time but
money as well. This service is available
for only $9500 which is much less than it would be if each company had to go
out and survey people from across the country.
There are concerns about how reliable the people in the
network are. All of them are in it for
the money, how can we be sure they aren’t just trying to get it over with as
quickly as possible? A new idea like
this is always extremely risky, companies spend millions of dollars a year on
marketing, and even more if they have to fix their image. If you were in charge of one of these massive
companies, would you risk your company image for the savings this service
provides?
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