In response to Christine Sullivan
If you were a business owner would you look to advertise your business online? What benefits do you see from online advertising?

There are many businesses that have been around for years and years, and get advertised pretty much solely from word of mouth.  The owners have a basic business plan, that just works.  These businesses have been successful for many years, and will be for another many.

Most businesses today though, have a huge need to get their name out.  Billboards can work, TV ads can work, but they all are expensive and it is tough to narrow down the target market.  The internet however is a different story.  People voluntarily give their information about all of their demographics.  This is an advertiser's fairy tale, as they can cater to a very small group of potential customers.  

The next trend is advertising on mobile phones.  There are some discrepancies on how to do it though, as the screens are so small one can't view an ad and text at the same time.  

How do you think this issue will be solved?  When do you expect the mobile phone advertisements to skyrocket?  Or do you believe it has already happened, or there isn't much potential in it?