In response to Joe's Post-
Do you think Billboard Marketing should be a top choice for marketers to use?

I feel billboards have been gradually declining.  Yes they are a great way to get many people to see certain advertisements, but it is impossible to appeal to a unique crowd.  People of all demographics drive on streets so it isn't like Facebook or other avenues that are able to have more specialized ads to hopefully appeal to the potential customer more.  Many years ago Vermont outlawed billboards, and it is illegal for there to be a billboard in the entire state.  New Hampshire is considering passing a law similar to this as well.  Not only are the billboards a detraction from the state's natural beauty but they are a distraction to drivers driving down the highway as well.

Although billboards are still a very viable option to get your name out, it is quite expensive and may not be the best choice.  As time progresses the alternatives will continue to improve whereas billboards don't have much more they can do.  Hopefully billboards will become a thing of the past, and make our nation's highways look a tad bit nicer.  

Do you agree billboards are "ugly"?  Do you think the pros outweigh the cons?