As an avid viewer of sports, and particularly Sports Center,
this new guy Jeremy Lin’s name has been mentioned more than just a few
times. A recent Harvard graduate, who
was cut from two NBA teams before getting a job as a reserve player on the
Knicks has seen his career go in a direction that he couldn’t have imagined in
his wildest dreams. He was so strapped
for cash; he was sleeping on his brother’s couch in his apartment in New York
City. He went from a nobody to the talk
of the country in three short games.
Creating a spark for a team that seemed to be headed anywhere but in the
direction of the playoffs, Jeremy Lin has lead the Knicks to some huge wins
against some big teams, including his buzzer beater, three point shot as well
as taking down Kobe Bryant and his always formidable Lakers.
Not only has he been a dream come true for sports fans, but
marketers are gawking at the opportunities this guy presents as well. He is the fourth Asian American to play in
the NBA, one of the first that can tap into the huge potential of a market in
Asia. Not only is he a huge opportunity
for American companies to relate to Asia, but he is also the epitomy of the
American dream. He is a hard worker,
underdog and over achiever, something that is exactly what everybody wants to
cheer for.
Ronn Torossian CEO and President of 5W Public Relations
claims Lin has more potential than Tiger Woods pre-scandal and even more than
Michael Jordan. Jeremy Lin has sparked
interest that the NBA hasn’t had since the lockout and has better ratings than
ever. The only way he will be able to
live up to his potential is for him to keep putting up huge numbers.
Do you think Jeremy Lin will be able to keep his incredible
run going or will he join the plethora of other burnouts who seemed to squander
their potential? Most people are rooting
for him, from an economical as well as a personal point of view, but let’s see
if he can “put out” like we are all beginning to expect him to for the long run.
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