The media giant Viacom has partnered up with the internet
conglomerate giant Amazon once again.
This time in regards to Amazon’s new streaming service, Amazon Prime. Viacom and Amazon agreed on a pact that will
allow Amazon to stream two thousand additional titles to their collection, from
TV stations such as MTV, Nickelodeon, Comedy Central, TV Land, to VH1 and
HBO. This will put their total number of
streamable items up to 15,000.
This is clearly a way to compete against Netflix. Although Netflix had some problems this year,
they tried to split into two separate companies, the streaming part, and the
physical dvd section of it as well. They
also struggled with changing up the billing scheme and almost went out of
business in the three days they had the new structure enacted. They have since reverted to their traditional
ways that have made them the industry leader in their field.
Netflix has just surpassed P2P as the highest useage of
bandwith in the US. Amazon has since
seen the potential in this market and has been working tirelessly on trying to
make their product compete with Netflix.
At $79 a year amazon’s prime is much cheaper than Netflix.
Due to Netflix’s recent marketing issues, and maybe not
being able to relate to the customer as they once did, would you consider
putting your money in an alternative such as Amazon’s prime feature? What margin for error does the customer
relations department in Netflix do you think they have?
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