But if you look really close and you pause the video, you’ll read that the phone is only free with a purchase of a 2-year contract. Is this false advertising or just really good marketing? Because technically the actual phone will be free on that day but you have to pay at least $100 for the two year agreement.
As an American this is quite frustrating. Many Americans have signed the dreaded two year contracts that pretty much require us to stay with that company for two years, or pay a huge early cancellation fee. I for one was not a big fan of it as it doesn't seem fair that one has to commit to something for two years.
During the fall semester I had the opportunity of studying abroad in New Zealand. When I was over there I realized that none of the Kiwi's or locals had nice phones. When I asked them about it their response was simple, they didn't want to have to "sign their life away" to a two year commitment. As a result they would have to pay the full value of their phones, and then they could pay per month with any carrier they desired.
It is a different way of looking at it, we as Americans are seemingly more willing to sacrifice time and a commitment just to have a nicer phone, while the Kiwis wanted to have their freedom.
Many Americans are unaware of the possibility of paying month to month. They are also less willing to pay more up front even if it would save them in the long run.
As a consumer would you prefer to do it the "American way" or more of the "Kiwi way"? I know I for one will be considering my options when my two year commitment ends this July.
During the fall semester I had the opportunity of studying abroad in New Zealand. When I was over there I realized that none of the Kiwi's or locals had nice phones. When I asked them about it their response was simple, they didn't want to have to "sign their life away" to a two year commitment. As a result they would have to pay the full value of their phones, and then they could pay per month with any carrier they desired.
It is a different way of looking at it, we as Americans are seemingly more willing to sacrifice time and a commitment just to have a nicer phone, while the Kiwis wanted to have their freedom.
Many Americans are unaware of the possibility of paying month to month. They are also less willing to pay more up front even if it would save them in the long run.
As a consumer would you prefer to do it the "American way" or more of the "Kiwi way"? I know I for one will be considering my options when my two year commitment ends this July.
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