On February 5th the event that gets the highest TV
ratings every year is watched by more than just football fans. Over the years the Super Bowl has evolved
into more than just the biggest game of the largest professional sports league
in the U.S. Companies have realized how
high the ratings are, and have been willing to spend millions on a thirty
second spot to get their name out. Many
of the commercials are designed to be funny, while still getting the potential
customers to remember the brand name. As
the quality of the game isn’t always that great, especially if you have been a
New England fan in the past few years, the commercials can always be counted on
to be memorable.
This year was no exception, the game was a nail biter and came
down to the last play, but was still mighty depressing for the Patriots
fans. The commercials on the other hand,
were fair. There weren’t any stand out extremely funny but there was one that
was extremely memorable. Just before the
second half began Chrysler stepped up to the plate big time. They put on a commercial starring Clint
Eastwood. This commercial talked about
how the American auto industry was on the rebound, Detroit was becoming a boom
town again, and “Yeah. It's halftime, America.
And our second half is about to begin.” I personally took it as the second half of
the game was about to begin as well as Detroit was only just beginning in their
quest of world dominance in the auto industry again.
When I was reading the news the next day, I learned that many
people took it as a political ad. People
argued that it was an ad for Obama, and that he was just beginning improvement
for America, something that with “another half” he could accomplish much
more. Karl Rove as well as Rush Limbaugh
took it as “offensive”.
Do you think the ad was an ad for Obama or just for Detroit as
well as for America as a whole? If it
was an ad for Obama, should large corporations be able to endorse a candidate
like that?
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